Sentiem

Sentiem, an investor and venture builder in London, specialises in supporting ventures across critical themes: Ocean Technology and exploration, Advanced Manufacturing, Real Estate and experiential Hospitality, and Next-Gen Financial Services. Their focus is on long-term impact rather than short-term gains.

Our challenge was to craft a distinct brand that showcases the power of collaboration, mindset, and conviction. We sought to foster optimism, instil confidence, and bridge the gap between visionary ideas and reality. Positioning Sentiem as a catalyst for generational change, we emphasised its unique investment model and far-sighted approach, enabling us to pursue opportunities others might overlook.

Drawing from a strategic foundation, our brand was inspired by themes of transformation and growth. Metamorphosis guided our identity exploration, reflected in our logo, which blends variable fonts with a contemporary San font. Our colour palette, drawn from the natural world, reinforces this theme. The result is a dynamic, forward-thinking identity embodying Sentiem's bold ambitions.

Agency – Lucky Beard