Olympic Handball Ireland
The goal was to breathe new life into the Olympic Handball Ireland brand, positioning it as an electrifying and vibrant sports alternative amidst Ireland's more traditional sporting landscape.
Our challenge lay crafting a sporting identity that distinguished itself and exuded an alternative yet inclusive vibe. Olympic Handball Ireland sought to attract fresh talent and cultivate an atmosphere of excitement, modernity, and vibrancy, all while championing diversity and inclusivity.
Several core themes guided our rebranding efforts. We prioritised capturing the dynamic movement inherent in Olympic Handball, aiming to convey its fast-paced and fluid nature. Additionally, we sought to infuse a playful essence into the identity, opting for an open, warm, and inviting approach rather than something overly competitive or intimidating. The resulting identity is a bold and spirited design system, boasting diverse logos and featuring a playful icon of a handball player. Overall, the identity radiates optimism and celebrates the richness of diversity.
Agency - Image Now