In Case of Emergency

For "In Case of Emergency," an exhibition exploring the fascination with disasters and their entertainment value, the task was to develop an identity that balanced the gravity of the subject with an engaging twist.

Our challenge was crafting an identity conveying the topic's seriousness and intriguing allure. Inspired by the concept of emergency 'break glass' units, the identity took shape around 3D-rendered objects representing essential items for crises. Rendered in sombre black, these objects lent an ominous tone to the identity. The typography, presented in a stark and repetitive style, echoed the urgency and tension associated with emergencies.

Collaborators
3D Animation - Kieran Murray
Web Development - Brendan McDonagh