The objective was to revolutionise the visual landscape of the renewable energy sector with an innovative concept for Altnua, a company specialising in solar storage site discovery and development. Tasked with crafting a robust brand identity and purposeful brand strategy, our challenge was to align Altnua's mission with its identity, ensuring it reflected the company's ethos.
In response, we placed people as the primary beneficiaries, departing from the typical environmental-centric approach. The logo mark we conceived symbolises perpetual motion, representing the essence of renewable energy. This dynamic symbol captures the vitality of solar panels and wind turbines' kinetic energy, paying homage to agricultural roots while echoing the patterns in vast fields.
Agency - Image Now